Anthony Shore is an award-winning linguist who brings together human creativity, corpus linguistics and machine learning to advance his relentless quest for original brand names. He is responsible for names like Yum Brands, Qualcomm Snapdragon, Fitbit Flyer, and Jaunt VR. Zoa, a name he created for the world’s first bio-fabricated leather, is in the permanent collection of the Museum of Modern Art. The New York Times Magazine profiled Anthony in its feature, The Weird Science of Naming New Products. He has appeared on BBC News, NPR, and Fast Company, among others.