We need to talk about death

If we want to empower people to define their end-of-life preferences and understand the choices available to them, we have to get comfortable talking about illness, caregiving, grief, loss and dying. Our convenings, social media storytelling, videos, and podcasts reach millions of people each year with diverse perspectives in accessible and engaging formats. 

End Well is a 501c3 nonprofit founded in 2017 to normalize conversations and share resources about all things end of life.

"Too many people don't know their choices for care during times of serious illness or at end of life."

Shoshana Ungerleider, MD

Founder, End Well

0 %
Want to die in the comfort of their home
0 %
Actually do
0 %
Of people die in pain

We've learned there's a huge gap between what people want and what they perceive their choices to be when it comes to both cure and care. We believe the best way to change things is to educate and empower through data, stories, resources and love.

100% of your donation goes towards

Podcast and Social Media

To reach more folks wherever they are

Shifting Popular Culture

To influence how serious illness, death and grief are represented in TV shows and movies

Sharing Research

To educate about new modalities that deliver human-centered care

Free Resources

To ensure equity and access for all

Join the Movement

Get the latest news and fresh ideas from the frontlines of all things end of life.