The End Well Team
Tracy Wheeler is the Executive Director of End Well. Prior to this role, Tracy has been a programming consultant and strategic partner to nonprofits at the intersection of creativity, education and culture change. Her clients have included Bennington College, The Roxie Theatre and End Well where she has advised on the content and curation for live and virtual events. Prior to working with mission-driven organizations, Tracy held senior marketing positions in the fashion industry including at Polo/Ralph Lauren, Esprit and Gap.
Our founder and Board President, Dr. Shoshana Ungerleider is an internal medicine physician, the host of the TED Health Podcast and leading voice in healthcare who regularly appears as a medical expert voice on CNN, MSNBC and CBS News. During her training and early years practicing medicine, she often found herself caring for frail, often older patients who were alone, suffering in pain and surrounded by strangers in a hospital setting. She couldn’t help but think, is this really what these people would have wanted for their final days if they were asked?
Shoshana knew there had to be a better way, a way to make the end of life more dignified and human-centered so that ending well became a measure of living well. She founded End Well in 2017 to do just that.
“People who work in this space, or who have sat by the bed of someone dying, know that something sacred is happening at end of life. That a window is opening to the mystery of what it is that binds us together as part of a huge and wondrous whole. I know that, for me, being reminded of mortality makes my life immeasurably sweeter, richer, and miraculous.
– Shoshana Ungerleider, MD