YOU’LL COME TO LEARN ABOUT DEATH.
YOU’LL LEAVE THINKING ABOUT LIFE.

Shoshana Ungerleider is a practicing internal medicine physician and the founder of End Well. She began this work after seeing, again and again, how often the end of life unfolds in ways that do not reflect what people want, need, or deserve. At the bedside, she came to understand that the gap was not only medical. It was human. Cultural. Personal. Something that touched families, clinicians, caregivers, communities, and all of us. In 2017, she founded End Well to help change that. Her work brings together medicine, storytelling, media, policy, and public conversation to help more people live and die in ways that feel aligned with their values. Shoshana guides End Well’s clinical framing, editorial voice, speaker curation, and public storytelling, keeping the work rooted in both medical expertise and lived human experience.

Tracy Wheeler has shaped End Well's creative and curatorial vision since the very first convening in 2017. As Executive Director, she leads the programming, content, and strategic direction of an organization that has become the defining gathering at the intersection of culture and end-of-life care. Tracy has worked with more than 175 speakers including celebrated names and unsung heroes, helping them find and tell the stories that only they can tell about serious illness, grief, loss, caregiving, and what it means to face the end of life with clarity and courage. She approaches curation the way a great editor approaches a manuscript: nothing is there by accident, and everything is in conversation with everything else. Before End Well, Tracy led international marketing at Polo/Ralph Lauren, Esprit, and Gap, and began her work in program design and curation at Bennington College. She has served on the boards of cultural institutions in San Francisco and brings that same instinct for what makes a room come alive to every End Well stage.

Molly Rosenfeld brings more than a decade of experience helping people and organizations navigate change across entertainment, technology, advertising, and the nonprofit sector, including CAA, NBCUniversal, Gusto, Dentsu, and NAMI. As Chief of Staff at End Well, Molly helps bring ideas to life, working across strategy, operations, communications, and cross-functional initiatives to help translate vision into action across the organization. She brings a background in people leadership, organizational strategy, and creating meaningful experiences that bring people together. Molly came to end-of-life work as many people do: through lived experience. As a young caregiver and griever, she encountered firsthand the gaps, the silence, and the weight of navigating serious illness and loss, and was left with the belief that we can do better. Rather than stepping away from those questions, she stepped deeper into them, training as a death doula, working as a geriatric care manager, and volunteering in hospice, experiences that continue to inform her work today.