Medecision Q&A

An interview with Deborah M. Gage | President and Chief Executive Officer, Medecision

Deb Gage is a proven business transformer. Having built her career as an entrepreneur, Deb has founded and lead healthcare technology companies and has operational and leadership experience in start-up and growth businesses in the analytics, financial and clinical sectors of healthcare IT.

She was an early team member at Truven Healthcare (then MEDSTAT), and then became CEO of several venture-backed healthcare IT firms including SolutionPoint®, Inc., a provider of database management and decision support software products for hospitals and integrated delivery systems; GTESS Corporation, a SaaS-provider of claims automation solutions for healthcare payers; and RosettaMed (acquired by Kryptiq), an electronic medical record patient intake application.

Now, as President and CEO at Medecision, Deb oversees the company’s mission to lead the digital transformation of healthcare through consumer engagement solutions that help health plans and care delivery organizations manage and care for their members, patients, and caregivers.

Under her leadership, Medecision has transformed from its beginnings as a powerful care management workflow engine for health plans, into a market-leading provider of big data, visualization, workflow, and engagement solutions [as noted by Gartner and IDC]. Recently, Medecision acquired a boutique consulting business (Aveus) to help the company’s clients transform their own models and operations, as well. In 2017, Medecision acquired the AxisPoint Health platform business, including more than 50 new clients.

As we stand here today, Medecision is trusted by 25 percent of the top 5 IDNs, 40 percent of physicians and 80 percent of the top 10 health plans to deliver the precise insights they need on population and individual risk for optimal, evidence-based interventions for 50 million U.S. consumers.

Deb is a proud graduate of the University of Michigan Ross School of Business (go Blue!).

How is your organization innovating around the end-of-life experience?

We are focusing on the individual in the center of complex condition management — including advanced care planning, palliative care choices, and end-of-life. Our solutions help our clients (health plans or care delivery organizations who are accountable for the financial and clinical health of their members and patients) ensure that individuals can make choices, that their choices are clear and based upon options, and their chosen caregivers understand and comply with those choices. 
These choices are especially difficult to navigate at end of life, but we believe technology, properly designed, can be beneficial to everyone involved.

Why did you choose transforming the end-of-life experience as a priority for you/your organization?

I am a healthcare consumer and caregiver and, like others in my generation, I take care of adult children and elderly parents. When I put on my CEO hat, I often use my own (dysfunctional) consumer experiences in that caregiving as inspiration to illustrate how difficult it is to navigate our healthcare system. Our product and engineering teams work on disrupting the data silos and putting control in consumers’ hands — I want to be sure that we tackle problems in healthcare that may be challenging but are impactful and meaningful.

Everyone has a story about the difficult and unfair experiences a loved has experienced at the end of life. It’s ripe for change and improvement. 
Whom do you consider part of the “positive conspiracy” in your efforts to transform the consumer end-of-life experience?

We have been out in front, exploring the solutions and obstacles to end-of-life consumer-centered care for the last few years. We see a strengthening palliative care movement, regulatory and payment changes like those championed by organizations such as CTAC (The Coalition for the Transformation of Advanced Care). And, we have seen how End Well’s human-centered design approach matches the way we design impactful products. Also, we have clients throughout the U.S. who are now starting to focus on consumer choice throughout the care continuum. Our solutions need to support that.

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